(01)Light-art exhibition

Dar Al Noor — Light Year

Showcase concept

A campaign for a season of light installations in Doha — a halo that is never cropped, eighteen out-of-home formats designed for the night, forty social teasers and a timed-ticket flow.

Client: Dar Al Noor — Light Year
Year: 2026
Discipline: Advertising & Performance Campaigns
Scope: Campaign · OOH · Social · Ticketing · Culture

(01)The challenge

Light art is hard to advertise: photographed in daylight it disappears, and in print it turns into a blur.

Dar Al Noor’s “Light Year” — 12 November 2026 to 28 February 2027 — needed a campaign that glows at night on the street and on a phone, in Arabic first.

(02)Our approach

We built a graphic language from light itself — the halo is the gallery’s sign and is never cropped below two-thirds, a beam falls onto the call to action, a prism is the only place cyan and magenta may appear, and a horizon line separates English from Arabic. It runs on eighteen night-first formats from bus shelters to a 24-metre building wrap, forty teasers cut from installation stills, a booking flow for timed entry, a catalogue, a gallery map, tickets and wristbands.