(01)Yacht charters · Miami
Marea
“Your weekend, further out.” A campaign platform for private yacht charters — three key visuals, airport and waterfront out-of-home, thirty digital ads in rotation and a six-month media plan.
(01)The challenge
Charter advertising in Miami is a sea of white hulls and champagne.
Marea wanted to sell the hours, not the boat — reaching visitors who decide a weekend plan on their phones, often after they have landed.
(02)Our approach
One platform line, three routes: Time sells the first light, Pace plays slow water against a fast feed, and Ease tells the service promise through one cold bottle. The routes run on a backlit lightbox at airport arrivals — the dock is 25 minutes from the terminal — waterfront billboards, eight digital formats with thirty ads in rotation, and a media and measurement plan from Q4 2026 to Q1 2027.
(03)Frame by frame
02 / 05
(04)What we delivered
Key visuals & headline routes
Digital ads in rotation
Ad formats
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