(01)Port & free-zone authority · North Sea

Port of Halvard

Showcase concept

One authority brand for a 400-year-old public port and its free zone — a mark made of two bollards and a mooring line that works on a 90-metre crane, a pilot boat, a gate sign and a 16-pixel favicon.

Client: Port of Halvard
Year: 2026
Discipline: Brand Identity & Logo Design
Scope: Government · Brand identity · Wayfinding · Livery · Portal

(01)The challenge

When the port merged with its free zone, it inherited two logos, three colour schemes and signs that truck drivers struggled to read at night.

The new authority needed one identity that could guide ships, trucks and investors alike across 14 terminals and 62 berths.

(02)Our approach

We drew an H from two mooring bollards joined by a line, in maritime navy and safety orange, with a condensed display face built for distance reading. The system covers nine logo lockups, a family of 46 sign types from gate gantries to berth markers and road markings, liveries for tugs, pilot boats, patrol cars and terminal tractors, a port community portal with berth schedules and tides, and the annual report and stationery.