(01)Home solar & batteries · Toronto

Solstead

Showcase concept

A launch campaign for home solar and batteries — one idea, “Keep the lights yours”, carried from subway platforms to six-second vertical ads and a savings calculator that books home surveys.

Client: Solstead
Year: 2026
Discipline: Advertising & Performance Campaigns
Scope: Campaign · OOH · Social · Landing page · Media planning

(01)The challenge

Solar is usually sold on spreadsheets and summer sunshine.

In a city where winter storms knock out power, Solstead needed a sharper reason to act — and a campaign that could prove which channel actually turned interest into booked home surveys.

(02)Our approach

We built the platform around the one house on the street that stays lit during an outage, with three headline routes — resilience, control and savings. It runs across highway bulletins, transit shelters, a subway platform takeover and 36 social variations, all pointing to a one-minute savings calculator. A twelve-week media plan adds a storm trigger: when a winter warning is issued, spend shifts to the resilience route for 72 hours.