About us
A small agency that never got around to becoming a big one.
We started in 2012 with one desk, one phone line and a stubborn belief that travel is easier when a person is accountable for it. That has not changed.
Our story
Amara Bello spent twenty years inside airline ticketing before starting Voyara. She had watched the industry hand the hardest parts of travel — the complicated routings, the visa paperwork, the trip that has to work for seven people — to a search box, and then leave the traveller to sort out the consequences alone.
Voyara was the correction. A small team, each of them from the operational side of travel rather than from sales, doing the work that software still cannot do: reading a consulate’s requirements properly, knowing which hotel actually renovated, calling the airline before you have noticed the cancellation.
Thirteen years later we have ticketed more than nine thousand trips. We have also turned down the chance to become a much larger company several times, because the thing people value about us does not survive scale.
“Anyone can find a fare. What people are actually paying us for is judgement — and someone who picks up.”
By the numbers
- Years arranging travel
- 13Years arranging travel
- Trips ticketed
- 9,400+Trips ticketed
- Visa approval rate
- 96%Visa approval rate
- Countries covered
- 48Countries covered
What we hold ourselves to
Our mission is unglamorous: remove the friction, keep the judgement.
Four commitments that decide how we work. They are also the reasons clients tell us they stayed.
Say the inconvenient thing
If the cheaper routing is genuinely worse, we say so. If the upgrade is not worth it, we say that too — even when it costs us the commission.
Write everything down
Every confirmation, reference and requirement goes to you in writing, in one place. Nothing important lives only in someone’s memory.
One person, start to finish
You get a name and a direct line, not a ticket number. The person who plans your trip is the person who answers when something changes.
Be reachable when it matters
Cancellations happen at 04:00. Our out-of-hours line is a real phone held by a real member of staff, not an answering service.
The team
Eleven people. These four you will speak to most.
Amara Bello
Founder & Managing Director
Twenty years in airline ticketing before starting Voyara. Still personally handles the routings nobody else wants to touch.
Henrik Lund
Head of Visa Services
Former consular caseworker. Reads a requirement list the way other people read a menu.
Sofia Marchetti
Itinerary Lead
Builds the day-by-day plans. Has a rule that no travel day may contain more than one border.
Joseph Adeyemi
Accommodation & Partnerships
Knows which hotels have actually renovated and which ones only updated their photographs.
Come and talk to us
We are easiest to judge by how we answer the first question.
Ask us something specific — a routing, a visa worry, a hotel you are unsure about. You will get a straight answer before anyone mentions money.