(14)Marketing · Tools
CAC Calculator
Calculate customer acquisition cost (CAC), the budget needed for a target number of customers, and your LTV to CAC ratio.
- Free forever
- No sign-up
- Runs in your browser
USD
USD
Customer acquisition cost
USD180
Spend for target—
LTV : CAC—
Health—
How it’s calculated
CAC = Spend ÷ New customersSpend needed = Target customers × CACLTV : CAC = LTV ÷ CACGood to know
How it works
CAC = Total sales and marketing spend ÷ New customers acquired in the same period. Include ad spend, tools, agency fees and the team’s time for an honest number.
A healthy LTV : CAC ratio is often cited as 3 : 1 or better.
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