(01)Private members’ club · London

Halden House

Showcase concept

A quietly confident identity for a new members’ club in a Mayfair townhouse — a monogram drawn from the house’s own railings, racing green and oxblood, and a system that runs from a brass door plate to a members’ app.

Client: Halden House
Year: 2026
Discipline: Brand Identity & Logo Design
Scope: Brand identity · Stationery · Wayfinding · Website · App

(01)The challenge

A four-storey Georgian townhouse was becoming a members’ club for people who build things — not a scene, a place to stay a little longer.

It needed a brand with heritage manners but no stuffiness, legible from a door plate at night to a phone screen at the bar.

(02)Our approach

We drew an interlocking HH from the wrought-iron railings outside the door — a spear-tipped centre bar between two scrolled finials — and set the wordmark in a wide, high-contrast serif. Racing green, oxblood, brass and parchment carry the system across a brushed-brass membership card, letterpress stationery, wax seals, enamel wayfinding, a projecting flag, the members’ website and an app for booking tonight’s table.