(05)Frankincense skincare · Muscat

Luban & Co.

Showcase concept

A quiet, bilingual identity for skincare made with Dhofari frankincense — a mark drawn from a resin tear and a curl of smoke, one label system across seven products, and a boutique in Muscat.

Client: Luban & Co.
Year: 2026
Discipline: Brand Identity & Logo Design
Scope: Brand identity · Packaging · Bilingual · Retail · E-commerce

(01)The challenge

Frankincense is Oman’s most famous export, but on shelves it usually comes wrapped in souvenir clichés.

Luban & Co. wanted a skincare brand that feels contemporary and calm, where the resin is the luxury and Arabic and English carry equal weight on every pack.

(02)Our approach

The mark is one tear of resin with a two-arc wisp of smoke, set beside a spaced serif wordmark and its Arabic counterpart in six lockups, with a wax seal for gifting. Seven products — amber glass for anything that holds resin oil; tin, card and wood where it doesn’t — share one label: English hangs from the left, Arabic from the right, and range colour appears only in the mark and the category line. A resin-pattern tissue, a boutique wall and an online store complete the system.