(01)Fragrance house · Paris
Maison Vélin
A 45-second launch film for a Paris fragrance house — paper, linen and morning light in a Left Bank atelier — cut into six-second stories and a bottle reveal for the product page.
(01)The challenge
Vélin Nº 7 — Papier Blanc is a quiet scent of white musk and iris, the opposite of a loud launch.
The house needed a film that made people lean in rather than look away, and a system of cut-downs that would hold that hush on a phone screen.
(02)Our approach
We wrote “Written in light”: six shots, no voice-over — dust in a shaft of sunlight, hands folding handmade paper, a breathing linen curtain, iris ink blooming into the page, and the flacon revealed through translucent paper. A soft “Morning” grade, six six-second stories, twelve stills and an ivory coffret with a blind-embossed monogram carry the film onto the product page.
(03)Frame by frame
02 / 05
(04)What we delivered
Launch film
Six-second cut-downs
Graded stills
Next project(02 / 16)
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