(12)Marketing · Tools

Conversion Rate Calculator

Work out your conversion rate from visitors and conversions — or estimate conversions from a target rate and expected traffic.

  • Free forever
  • No sign-up
  • Runs in your browser
12 / 17 Conversion Rate Calculator Local · private
Measure · what is my rate?

Conversion rate

3%

Rate = Conversions ÷ Visitors × 100
Forecast · what will I get?
%

Estimated conversions

1,250

What if the rate were…
Conversions = Visitors × Rate ÷ 100

Good to know

How it works

Conversion rate = Conversions ÷ Visitors × 100. For forecasting, estimated conversions = Visitors × Rate ÷ 100.

Everything happens on your device. Nothing you enter is uploaded, stored or tracked.