(06)Pan-African innovation summit · Kigali, 2027

KUJA 27

Showcase concept

Identity, campaign and delegate experience for a three-day innovation and youth summit built for 8,000 delegates from 54 countries — one line for every country, converging on one horizon.

Client: KUJA 27
Year: 2026
Discipline: Advertising & Performance Campaigns
Scope: Government · Event identity · Campaign · Delegate app · Wayfinding

(01)The challenge

A continental summit had to feel like it belonged to every country taking part, not just the host — in English, French and Kiswahili — and work everywhere from a billboard to a lanyard to a phone with no signal.

(02)Our approach

We built the identity from 54 lines — one per country, no flags — that converge into a bold K and a rising horizon, with the theme “Come build what’s next” set in three languages. The system runs across a 100-day countdown campaign on billboards and social, six stage environments with role-coded badges and wayfinding, a delegate app with an offline badge and venue map, and printed programmes, certificates and merchandise.