(24)Luxury oud fragrance house
Oudara
A cinematic launch film, flacon and e-commerce experience for Layl, the night-inspired signature of an Omani oud house.
(01)The challenge
Oudara was launching Layl, a fragrance of Cambodian oud and Dhofari frankincense, and needed a campaign that could carry its mood — smoky, slow, intimate — across a 60-second film, six-second cut-downs, the flacon itself and an online store serving the whole GCC.
(02)Our approach
We wrote and storyboarded “The Night Keeper”: a film that travels from dusk over the Hajar mountains to frankincense resin, a lit mabkhara and smoke drifting through the old souq, before the flacon emerges from shadow to an Arabic voice-over. The same world shapes a heavy amber flacon with a brass cap, a coffret wrapped in Omani geometry, and a bilingual product page and mobile store.
(03)Frame by frame
02 / 05
(04)What we delivered
Hero film in six key shots
Campaign formats: cinema, story, square & print
E-commerce templates, desktop & mobile
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