(18)Suncare · Sydney

Saltline

Showcase concept

A summer launch for a Sydney suncare brand — packs designed to be photographed, a daily UV-index series, a creator toolkit and thirteen weeks of content planned shot by shot.

Client: Saltline
Year: 2026
Discipline: Social Media & Content
Scope: Social content · Packaging · Creator toolkit · Content calendar · Beauty

(01)The challenge

Suncare content is either clinical or a beach cliché, and claims like “reef-safe” have become a liability.

Saltline needed a summer of content people would actually save and share — useful every morning, careful in every claim.

(02)Our approach

We designed three packs with one horizon line at a different height on each, so the sea joins when they stand together. A post every morning at 7 am turns the day’s UV forecast into one big number, a colour and the protection window. A creator toolkit, a social grid and a thirteen-week calendar with a shoot list keep a summer of posts on brief — always “no oxybenzone or octinoxate”, never a blanket “reef-safe”.