(01)Electric motorcycles

Strata S1

Showcase concept

“Silence, then torque.” A sixty-second launch film for an electric motorcycle — from a still Mojave dawn to downtown at blue hour — with kinetic titles, 3D product loops and eight cut-downs.

Client: Strata S1
Year: 2026
Discipline: Video & Motion Creative
Scope: Launch film · Storyboard · Title design · Colour grade · 3D

(01)The challenge

Electric bikes are usually sold on spec sheets, and the missing engine note reads as something lost.

Strata’s first model does 0–60 mph in 3.1 seconds and 190 miles on a charge; the launch film had to make its silence feel like tension, not absence.

(02)Our approach

We storyboarded eight shots around one idea: thirty-seven seconds of wind, grit and a city holding its breath, then the motor note lands and the cut rate doubles. The package includes kinetic title design, a show LUT and graded stills, turntable product loops in 3D, and eight cut-downs from the 60-second master for web, social and cinema — each ending on the reservation line.