(04)Fashion house · Kuwait
Sadu Atelier — Weave
A fifty-second collection film for a Kuwaiti atelier’s Ramadan 2027 abayas — from loom to light — with a woven title sequence, an indigo-and-madder grade, a lookbook of six looks and seven cut-downs.
(01)The challenge
Ramadan collections arrive in a flood of similar films: slow motion, gold light, a mosque silhouette.
Sadu Atelier’s “Weave” draws on Sadu, the Bedouin weaving of Kuwait, and needed a film that felt crafted rather than costumed.
(02)Our approach
We storyboarded seven shots that move from a loom macro to a thread of light, a Sadu pattern breaking into fabric, a walking silhouette and the six-look line-up. The grade comes from the dyes of the loom — shadows lift into indigo, reds lock to madder, highlights roll off like undyed wool — and the title is woven, not typed, in Arabic and English. The master is cut into seven versions for web and stories, alongside the lookbook and the collection page.
(03)Frame by frame
02 / 05
(04)What we delivered
Collection film
Cut-downs
Looks in the lookbook
Next project(05 / 16)
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