(17)AI sleep coach · Singapore

Selune

Showcase concept

An AI sleep coach that listens more than it lectures — a twenty-second morning check-in, one small change a week built from your own nights, and a model that runs on your phone.

Client: Selune
Year: 2026
Discipline: AI Solutions & Automation
Scope: AI product · Conversational design · Mobile app · Wearables · Privacy

(01)The challenge

Sleep apps either drown people in charts or nag them with scores.

Selune wanted a coach busy professionals would actually keep using: warm, specific to their own data, never preachy — and private enough to trust with something as personal as their nights.

(02)Our approach

We designed a conversational check-in with quick replies, a coach that explains patterns with the user’s own numbers (“38 minutes later on nights with screens after 22:30”), and a weekly plan with exactly one experiment. The model ranks candidate changes on the device; nothing about a person’s sleep leaves their phone. Watch faces, lock-screen widgets and a sunrise alarm keep the plan glanceable, inside a calm night-and-coral brand.