(26)EV charging network
Watt & Dune
Identity, marketing website, charger map and app for an EV charging network built for desert heat — from the Corniche to Liwa.
(01)The challenge
EV drivers in Abu Dhabi worry about two things: finding a working charger, and waiting in the heat while they charge.
A new network needed a brand that feels confident and local, and a digital experience that answers “where, how fast, how much?” in seconds.
(02)Our approach
We drew a lightning bolt from two dune curves and set it in electric volt green against asphalt and sand, with a condensed display face that reads like road signage. The marketing site leads with live network facts, the charger map filters by power, connector and shade, and the app covers finding, reserving, a live charging session and a bilingual receipt. The same system wraps the chargers and hub canopies.
(03)Frame by frame
02 / 05
(04)What we delivered
Core website templates
App flows: find, charge & pay
Charger wrap designs
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